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- โปรดดูคำแนะนำในการจัดทำโปสเตอร์จาก Professor Dr. Warren Y. Brockelman
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20 มิถุนายน 2560 เวลา 14.00 น. -17.00 น. หรือลงทะเบียนติดตั้งโปสเตอร์วันที่ 21 มิถุนายน 2560 เวลา 08.00-09.00 น. ในบริเวณที่ผู้จัดประชุมเตรียมไว้ให้
Making a Better Poster
By Professor Dr. Warren Y. Brockelman
After inspecting hundreds of posters at meetings, the judges assigned to select outstanding posters at the annual meeting of BRT/NSTDA have realized that the great majority of poster presenters do not know how to make a good poster. There are very few that even deserve to be read completely, let alone win a prize. The purpose of a poster is to attract the attention of viewers and provide information as quickly and simply as possible. The title should be eye-catching and even provocative. A poster is not a scientific paper. It must grab the attention of persons walking by and be easy to read, while at the same time be scientifically meaningful and accurate.
We present here some general guidelines for making a nice and informative poster. If you follow these general rules, more people will stop to read your poster, and poster sessions will become much more enjoyable and informative. You will also meet more people at your poster.
The title—make it short and interesting. Do not title a poster as if it were a scientific paper. Take a lesson from newspaper journalism—make it brief and even provocative if possible. To clarify the subject quickly, you can write a subtitle just below—one that anyone can understand. A sentence or two for a subtitle may serve as a brief abstract, and it can provide a brief rationale or objective of the poster.
Below we provide examples of typical ‘scientific’ titles from actual posters at the last BRT meeting, and suggest shorter and more eye-catching titles:
“Biodiversity of wild mushrooms in the community forestry of upper southern part of Thailand”
Better title: Villagers find many useful mushrooms in community forests
“Distribution of bacterial infection in Nile tilapia (Oreochromis niloticus) cage-cultured in the Chi River”
Better title: Tilapia cultured in the Chi River get sick from bacterial infections
“Immunity of a sentinel frog in herbicide utilized agricultural area in Nan Province”
Better title: Agricultural herbicides reduce immune function in a frog
“Mosquito diversity and breeding sites in Nakhon Si Thammarat Province during the dry season”
Better title: Mosquitos still survive and breed around households in the dry season
“Topographical areas affecting mosquito species diversity and abundance”
Better title: Mapping the places where mosquitos thrive and multiply
“Anthropogenic impact assessment on aquatic insect diversity in hill evergreen forest, Doi Inthanon National Park”
Better title: Human activities destroy habitats of stream insects on Doi Inthanon
We could go on and write a new and better title for nearly every poster or talk. We could even make them shorter and more provocative in many cases, although sometimes it is hard to make a scientific survey sound interesting. To be honest, uninteresting work should not be presented at a meeting.
Use relatively large print. All print should be easily readable at a distance of two meters. Posters with long paragraphs with small print tend to repel viewers; they don’t have time or the patience to try to read them. Big tables are also not desirable. Turn the important data into simple diagrams or graphs. If you follow this recommendation, you will probably have to cut down on the amount of text shown. Good! A viewer should be able to read and master your entire poster within 1–2 minutes. You are there in person to explain anything else and answer questions.
Use photos and other pictures effectively. Use cartoons if you can. Arrange to have one or two large pictures near the top of the poster, so that they attract viewers walking by. Do not place all photos in tight panels under the “Results” down below. Label each picture simply and clearly.
Emphasize clarity; do not use flashy decorations or colors. Overly decorated posters with wild colors simply distract the viewer from the content and make it harder to comprehend. The object of a poster is to be clear and informative. Excessive decoration is not appreciated by serious viewers (especially judges). Do not use an image with variable shading as a background for the poster, as it reduces contrast and makes the print harder to read. Do not use unusual or fancy type faces. Avoid splashy or clashy color combinations; use colors that are pleasing but not distracting. It is possible to make an effective poster by using white print on a dark background.
Create your own format and arrangement. It is not necessary to organize a poster into headings exactly like a scientific paper, but your format should be clear and useful to the viewer. This is your chance to be original and creative. There is no official standard or approved style for a poster, except for having the authors’ names and affiliations, and sponsors of your research. Follow the instructions of the sponsor or host of the event.
Interesting or significant content. A poster should be worth our time to read and understand, just like a scientific paper. It should answer a question, or show an interesting relationship, or be provocative. A mere survey of biodiversity, of species, or of natural chemical products does not make for an interesting poster. Your poster should have a theme, or a purpose. Why is the biodiversity at this site important? Why are the enzymes found interesting or of potential importance? The poster should stimulate questions by the viewers.
Be present in your session to answer questions. Show enthusiasm and be helpful. Let people read your poster and ask questions; do not prepare a long talk to give in front of your poster. This is also a chance to provide supplementary materials such as offprints or handouts. Most importantly, it is a chance to meet new colleagues and make friends, and make your research known.
Putting it together. In summary, these are the attributes of a good poster: interesting, eye-catching but not simply decorative, informative, original, simple (or at least not overly complex), easy to read and to understand.
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